"Love the Philippines" promotional video by DOT embroiled in controversy
On June 27, 2023, the Philippine Department of Tourism (DOT) launched a new promotional campaign titled "Love the Philippines." The campaign was designed to highlight the country's popular attractions and reintroduce its offerings post-pandemic. However, the campaign quickly became embroiled in controversy when it was discovered that the promotional video contained footage from other countries, including Thailand, Indonesia, and Dubai. The video was produced by DDB Philippines, a Filipino ad agency contracted by the DOT. The agency used stock footage, a common industry practice where pre-filmed clips are added to productions to create seamless transitions or to save on production costs. Stock footage is often used in commercials, particularly those that are political or issue-oriented, where there may not be enough time or money for full-scale production. However, the use of foreign stock footage in a promotional video for the Philippines was deemed "highly inappr...