A family of four iPhone 12 models launched with a common denominator: 5G and more powerful

Tim Cook, Apple CEO, with the iPhone 12

It's hard to find a tech event that generates as much buzz as the announcement of Apple's new iPhones. Every year the American multinational bets to stand out for innovation and design. On this occasion, he presented a family of four iPhone 12 models with a common denominator: 5G. All of them are compatible with this technology that will be the next step in telecommunications. As for the design, after five years they abandoned the characteristic curved sides to bet on squarer edges in a clear tribute to the iPhone 5.

iPhone 12 Blue Model

More than three and a half million viewers were pending on Apple's YouTube channel following the words Tim Cook, the CEO of the company along with his team. The first smartphone introduced was the iPhone 12. 15% slimmer and a 6.1-inch Super Retina XDR display. "Built with the most durable materials in the industry," says the Apple brand. The cell phone is covered with a ceramic shield that is four times more resistant to damage caused by bumps and falls than its predecessors. The processor is the new A14 Bionic, a chip that is 40% more powerful than the previous one and that quickly became the most praised of the launch. It is the world's first processor built with 5-nanometer technology. "It is light years away from others," says Apple in the presentation, distancing itself from the competition. Although every year they claim to have the latest in processors, this time it has the capacity to perform up to 11.8 billion operations per second.

But the iPhone 12 was accompanied by a smaller one, the iPhone 12 Mini, with a 5.4-inch screen, but with the same characteristics as the larger model. Ideal for those who like small cell phones that can be operated with one hand. They call it the iPhone with Steve Jobs's footprint, recalling the company's co-founder, who claimed that this smaller size is perfect for human hands. The prices are $ 699 for the Mini model and $ 799 for the iPhone 12. A few minutes after the presentation they welcomed the iPhone 12 Pro, the new star of the company, which is accompanied by a Pro Max model. Both with the same design and construction materials as the other members of the family. The 12 Pro's screen is 6.5 inches and that of the Pro Max increases to 6.7 inches. It integrates, like the iPhone 12, the new A14 Bionic processor.

iPhone 12 and iPhone 12 mini have an industry-leading IP68 rating for water resistance and are protected against everyday spills.

The most advanced models incorporate a triple camera composed of sensors of 12 megapixels each. A very bright angle that is accompanied by a 2.0 aperture telephoto and an ultra wide angle of up to 120 degrees. The artificial intelligence of the processor allows an improvement of up to 87% in night photos. Prices for the higher-end range start from $ 999 for the iPhone 12 Pro with 128GB of storage to $ 1,099 for the Pro Max. The value increases if you opt for 256 or 512 GB memories. These models incorporate a Lidar scanner, which allows any object to be scanned in 3D, placed in a virtual way in a photo and thus give it an augmented reality effect. This tool is key, for example, to see how a piece of furniture would look in a living room, before buying it.

The new dual-camera system on iPhone 12 and iPhone 12 mini features the Ultra Wide camera, a new Wide camera, and introduces Night mode to all cameras.

During the event, Apple's decision to not include accessories such as headphones or chargers in the box of the new iphone 12 was surprised. The company's goal is to become one of the technology companies that most take care of the environment and with this measure seek to reduce the use of plastic. In that sense, the company presented a new range of induction chargers that will make it possible for the iPhone to charge wirelessly and magnetically without problems. The bad news is that both chargers and headphones will need to be purchased separately. In the Apple keynote, not only cell phones were presented but also the HomePod Mini smart speaker that is used to control other smart devices in the home.