Nike goes hands-free, launches 'GO FlyEase' shoe

Nike - Go FlyEase

 

Nike just dropped It's first hands-free shoe and is creating a lot of buzz today.  Nike's new sneaker is called 'Go FlyEase,' and it isn't like anything the company has done before.

Nike has been working on the 'Go Flyease' for a few years.  It does not have laces, it snaps around your foot when you put it on so it fits on tight.  That's right, no hands required.  All you have to do is step into the shoe to put it on.

The 'Go Flyease' functions by kicking down the shoe to put it on...and kicking it up to take it off.  Instead of laces, a tension band helps keep the shoe in place.  There's also a kickstand to help take it off.  

Thinks of it as more of a technological answer to crocs who no doubt has just recently become a player in the sneaker wars.

Crocs saw sales explode more than 60 percent last year.  The clogs have been a hit in the covid stay-at-home comfy wear trend and thanks to some strong collaborations with celebrities like Justin Bieber, Crocs' stock surging nearly 90 percent in the last year.

Nike - Go Flyease

Like Crocs, Nike here with this new release says it's for casual everyday wear, great for pregnant women they say who can't reach down to tie their shoes and the idea came from an in-house competition.

Sarah Reinertsen, Senior Manager for Nike told in an interview,

"We were inspired as well by our teammates over in Asia who take on and take off their shoes as a commonplace courtesy like throughout the day.  Then of course in these covid times I think we're all very much aware of keeping our hands clean and not wanting to touch dirty surfaces.  So if we can find a way that you don't have to touch your shoes that's a benefit as well," Sarah Reinertsen."

Retailing for $120, the 'Go Flyease' comes in three colorways.   The sneaker is very much about inclusion and was initially designed for people with disabilities.